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An introduction to website search engine optimisation

February 18, 2011

Website optimisation includes search engine optimisation and search engine marketing and making your website more persuasive and useful. Off-line marketing can bring visitors to your site, but to get the most out of your website you need to be highly visible on the search engines. Website optimisation will give you […]

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Monitoring your new website

February 18, 2011

Once your web site has been online for 6-8 weeks, do a report on your web site’s results to date. You should have access to your web site’s statistics to check your unique visitors for the last calendar month, and you will be able to see which search engines have […]

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How to launch your new website

February 18, 2011

Once your website has been proofed, tested, signed off, uploaded and tested again by your web designer, you can launch the website. After all the hard work it is great to see your website go live! But don’t forget to turn your attention to web marketing to make the most […]

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Planning your website updates

February 18, 2011

One of the main reasons why some websites are successful over others is because they regularly update their content. At a minimum try and update your site once a month. Talk to your web designer about having a maintenance contract for your site or look into having a content management […]

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Working out the pages and content your website needs

February 18, 2011

One of the hardest parts of putting together a site is deciding exactly what pages you need and the content that should go onto each page. A lot of this depends upon the purpose of the website and its target audience. Once you have finalised these areas jot down the […]

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Setting milestones for your website development

February 18, 2011

The best practice is to set a ‘go live’ date with your web designer and stick to it! Make sure your online date is realistic though. Can you really provide the information to your web designer within the time frame they need to format it? Talk with your web designer […]

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How to brief your website designer

February 18, 2011

The web design brief is an important document and your designer should provide you with one to complete before work begins. The brief will be your instructions to your web designer, and should set out your design preferences. This will give your web designer a guide to work from when […]

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Who to include in the website decision making process

February 18, 2011

Consult with your staff and management team about the website development, as they can provide you with valuable ideas and feedback. Talk to colleagues and friends that have had websites created or re-vamped and ask them about their experiences. You may also like to consult with your: Advertising or branding […]

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Working out your website design budget

February 18, 2011

Many web design companies will charge you per page or per hour, others will have a set price for a package deal. If you want a fairly straightforward 10-15 page website you can expect to pay anywhere from $1,000 to $3,000 dollars – perhaps even less. Prices can differ greatly […]

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Evaluating your online competition

February 18, 2011

It never hurts to find out what the competition are up to online. So write down the names of your three top competitors. Now look at their websites. If you don’t know their web site address go to Google and enter in their company name and geographic location. Print out […]

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Designing your website for your target audience

February 18, 2011

What target audience do you want to attract for you website? Will they be teenagers, 20-35 year olds or are they 35-50 or beyond? Is your audience going to be predominantly male or female, married couples, singles or families? People of different age groups and genders are going to respond […]

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How to register a New Zealand domain name

February 18, 2011

To register a New Zealand domain name you use an authorised domain name registrar. To find out which companies are authorised domain name registers visit the website of the domain name commissioner. From there you will find a long list of domain name registry companies all offering to be your […]

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