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The ‘what’s in it for me’ key to web copy writing
What’s in it for me, is the question that everyone is silently asking themselves as they go through the decision making process. You need to answer it. Will you help them save time? Or save money? Or both? Will this improve them as a person? Will it benefit their business? […]
Read MoreHow to define your Unique Selling Position (USP) Online
Your unique selling position (or proposition) is what sets you apart from your competition. So what is your USP? It could be the personalised service you offer, the speed of your delivery, or the depth of your knowledge about a specialist area. Once you have identified your unique selling position […]
Read MoreHow to motivate people to buy online
Before you can sell to someone they have to be motivated to buy. So you need to know what motivates someone to buy your type of product or service. Motivation is stimulated by desire for needs, or for wants. This is pretty simplified, but I believe it is a fair […]
Read MoreQuick tips on how to build trust and credibility online
Most people will only buy online or make contact with you, if they believe your website is credible and trustworthy. Since you are not face to face, you need to build trust through your words. I once attended a lecture by a Professor involved in an MBA program. He spoke […]
Read MoreHow to write attention-grabbing website headlines
Make your headlines work for you. They should grab attention while also imparting important information. If your site lacks good headlines people won’t take the time to read the body of your text. Headlines need to pull people into your website copy, engaging them and making them want to read […]
Read MoreWebsite copywriting tips and hints
Website copy writing adapts traditional writing guidelines to solve some of the problems all web marketers face. Typical challenges faced by website owners include: The back button! One click and your visitor can be gone never to return. People skim read web pages, so information has to be ‘digestible’. People […]
Read MoreUnderstanding website link popularity
Link Popularity is the term used to describe how many websites link to your website. It is an important part of search engine marketing as many search engines factor link popularity into their search algorithms. A good link popularity can help you get high rankings in the search engines. Many […]
Read MoreSearch engine optimisation tips for website owners
If you asked five search-engine-optimisation experts how they would optimise your website, you would probably get five quite different replies, as every expert has their own ideas about the ‘web recipe’ that Google in particular is looking for. However, there are optimisation methods that are widely accepted, and a good […]
Read MoreHow to use SEO to get a return on your website investment
You can get a return on your search engine optimisation investment through: Increased sales. More newsletter subscribers. More visitors to your website. More emails and enquiries. High website conversion rates The majority of websites are found through the top three search engines, which are Google, Yahoo and MSN. People searching […]
Read MoreDo you need search engine optimisation?
Though it sounds like SEO experts should optimize search engines, what they really do is optimize websites so they perform well in the search engines. Search Engine Optimization (SEO) involves making very specific changes to a website’s content and HTML coding, to help improve the website’s ranking on the search […]
Read MoreAn introduction to website search engine optimisation
Website optimisation includes search engine optimisation and search engine marketing and making your website more persuasive and useful. Off-line marketing can bring visitors to your site, but to get the most out of your website you need to be highly visible on the search engines. Website optimisation will give you […]
Read MoreMonitoring your new website
Once your web site has been online for 6-8 weeks, do a report on your web site’s results to date. You should have access to your web site’s statistics to check your unique visitors for the last calendar month, and you will be able to see which search engines have […]
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