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Website Planning Tip – Creating Online Personas

July 28, 2008

Before you develop your website, here’s a handy tip for you. Write up some website persona’s. Persona’s are fictional web users that will interact with your website – for example “Jane, lawyer, single, 29, loves all things fashion but especially designer handbags”.  Persona’s can help you work out who your […]

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Tips on Working with your website designer or developer

July 25, 2008

Be very detailed about your goals and functionality requirements and make sure the developer fully understands your expectations Got a really novel idea for a new online business? Ask your developer to sign a confidentiality agreement Do your homework on the developer, look at the sites in their portfolio, ring […]

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Website key performance indicators – what to measure

January 18, 2008

Is your website a success? Not sure of the answer? You’re not alone. Website owners around the world are scratching their heads and wondering if their website should be doing better than it is. It starts with your expectations. What was the intended purpose of the website? Perhaps you just […]

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