Quick facts
A little about me
Self-employed as Web Matters since 2006.
Experience across web design, content, SEO and online marketing.
Based in Christchurch and working with clients throughout New Zealand.
My main platform, along with Shopify and Squarespace.
A background that helps with analysis, detail and communication.
New websites, website support, care plans and troubleshooting.
Why clients choose me
Website help from a real person
Many of my clients come to me because they want direct, experienced help without agency layers, jargon or disappearing developers.
Direct access
You work directly with me, not an account manager or support queue.
Clear advice
I’ll explain what I recommend, why it matters, and what it is likely to cost.
Long-term support
I build relationships with clients and continue helping long after launch.
What I do today
Helping businesses build better websites
Today, I work with businesses that need a new website, help with an existing website, or ongoing support to keep things running smoothly.
My main platforms are WordPress, Shopify and Squarespace, and I often help clients untangle websites that have become difficult to update, unreliable, or no longer fit for purpose.
- Website design and redesigns
- WordPress support and troubleshooting
- Shopify and Squarespace help
- Website care plans and maintenance
- Website training and advice
My story
How I found my way into web design
Law school, recession, and a different path
I originally studied law at the University of Otago and completed my professional studies, but graduating into a difficult job market meant my career took a different direction.
That change of direction turned out to be one of the best things that could have happened. The skills I developed through law — research, analysis, attention to detail and clear communication — have been incredibly useful in my web design work.
Discovering the internet
When I discovered the internet, I was fascinated by the possibilities. Websites combined technology, communication, design and problem-solving — and I realised this was where I wanted to work.
Since then I’ve worked across web design, content, online marketing, SEO and website management, before eventually starting Web Matters.
Starting Web Matters
I became self-employed in 2006 and have been helping businesses with their websites ever since.
Over the years I’ve worked with sole traders, small businesses, community organisations and larger organisations, helping them launch new websites, improve existing websites and solve frustrating technical problems.
★★★★★
“5 Year Update: Michelle continues to be an amazing support to my business. I cannot recommend her enough.”
— Craig BurtonExperience
Things I’ve learned after decades online
Technology changes constantly, but the fundamentals of good service and good communication haven’t changed much at all.
Good communication matters
Clients need to know what is happening, what their options are, and what decisions they need to make.
The cheapest option is rarely the cheapest
A poorly built website can cost more in fixes, frustration and missed opportunities later.
Websites need care
A website is not a one-off job. It needs updates, security, backups and ongoing attention.
Blogging still matters
Helpful written content builds trust, supports search visibility and gives people a reason to come back.
Independence has value
Owning your website and your content gives your business more control over its online presence.
Relationships matter
Many of my best client relationships have lasted for years because trust builds over time.
Outside work
A real person behind the website
Outside of Web Matters, I enjoy photography, gardening, writing and exploring Christchurch. I’ve also spent many years publishing Christchurch Daily Photo, which reflects my long-standing interest in the web as a place for independent publishing.
I think that personal connection matters. A good website project is not just about the technology — it’s also about trust, communication and understanding what a business is trying to achieve.
Could we work together?
If you’re looking for a website designer who combines decades of industry experience with practical, down-to-earth advice, I’d love to hear about your project.
Book a Free Zoom Call