Website Owner’s Guide
Why WordPress website enquiries and notifications often end up in spam folders or don’t even make it as far as a spam folder
If you’ve got a WordPress website, you’ll know the importance of receiving timely email notifications, especially enquiries from contact forms, password reset requests or an order notifications from an online shop. You might have also experienced the frustration of intermittent issues: sometimes you get the emails, and sometimes you don’t. […]
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New Year, New Success: A Business Owner’s WordPress Checklist for 2024
Welcome to a new year filled with endless possibilities and opportunities for your business to thrive. As a business owner, it’s crucial to kickstart the year on the right note, and what better way to do that than by ensuring your WordPress website is in top-notch shape? In this blog […]
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Tips for Creating a Successful Business Website Using WordPress
WordPress is by far the most popular content management system for building sites, and it’s no wonder why; it’s user-friendly, customisable, and offers a range of features that make it an ideal choice for all types of business owners. With its many thousands of plugins and themes you can do […]
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New Year, New Success: A Business Owner’s WordPress Checklist for 2023
Welcome to a new year filled with endless possibilities and opportunities for your business to thrive! As a business owner, it’s crucial to kickstart the year on the right note, and what better way to do that than by ensuring your WordPress website is in top-notch shape? In this blog […]
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Photography tips for your website – how to choose and get your website images ready
I’ve put together this guide on how to get the right photos for your website – as great photos can really make a website have the ‘wow factor’. Hope you find some of the tips helpful. If taking your own photos, use a camera rather than a cellphoneWhile smartphone cameras […]
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SSL, Google’s ‘Not Secure’ warning and your website – what you need to know about adding SSL to your website and how to do it
SSL is suddenly a hot topic thanks to Google. So here’s some information to help you make an educated decision about your SSL requirements. Now, anything to do with website security can become quite a complex topic very quickly. So my goal here is to inform you about SSL (giving […]
Read MoreThe ‘print friendly’ website, what is it, and why should you care?
Having a print-friendly website can be a huge competitive advantage. If your website information prints out nicely, people will be impressed and they will be able to understand your offer so much better than the competition’s offer. As an example, I’ve frequently turned up at meetings with prospective web design clients who have printed out pages from this website and have commented on how nice it was to have them print out perfectly. So much easier to read and understand.
Read MoreHow to add more interesting fonts to your website – introducing Google Web Fonts
One of the more frustrating aspects of web design has been the lack of support for anything other than ‘web safe’ fonts. Hence the reason why so many websites were initially designed using Times New Roman, Georgia, or Arial (just a few of the most popular web safe font options). […]
Read MoreSEO Copywriting 101 – how to write for the search engines
You should always consider search engine optimisation (SEO) issues when drafting your website copy. My recommendation is that you write in a ‘natural style’ for your target audience, while keeping an eye on the keywords and phrases you use. It can be a delicate balance. Though the two goals are […]
Read MoreUsing the Active Voice in your Writing
Writing in the active voice as opposed to the passive voice makes your writing more concise and readable. Your message will be more to the point. Writing in the active voice also uses less words than writing in the passive voice. The active voice focuses on the subject or the […]
Read MoreHow to Include Calls to Action in your Website Copy
Imagine a shopping cart without an ‘add to cart’ option? It would be ridiculous wouldn’t it? Then why do so many websites not even ask for enquiries! A call to action is simply asking someone to do something, such as: fill in an enquiry form complete a questionnaire purchase a […]
Read MoreHow to use powerful and influential words in your web copy
It’s easy to get stuck in a ‘word rut’ where you keep using the same words over and over again. It helps your writing considerably if you vary your copy with an interesting mix of powerful phrases. Unless you are a natural word smith then you will need some help. […]
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