Working out the pages and content your website needs

Last Updated on November 19, 2020

One of the hardest parts of putting together a site is deciding exactly what pages you need and the content that should go onto each page. A lot of this depends upon the purpose of the website and its target audience. Once you have finalised these areas jot down the the page ideas that come into your head.

A good (and obvious) place to start is with your products and services. Also write down what advantages you have over the competition. Emphasise throughout the site how you can help a prospective customer solve the problems they might have.

Here are a few ideas for website pages:

Product Descriptions
If you have multiple products split them into separate pages with one page for each product. Include product shots, specifications etc.

Service Descriptions
Summarise the services you offer and give each service its own page.

Media Releases
Publish any of your media releases online, if you have any online articles written about your company include a link to the story, or cut out any newspaper clippings for scanning.

Price Lists
Publish your price lists, or if you need to keep this secure, put them behind a password protected section of your website and give the login details to your distributors.

Frequently Asked Questions
Figure out what questions are always asked about your products and services. Write them down along with the answers.

Warranties & Guarantees
What warranties or guarantees do you offer – i.e. do you have a money back guarantee?

Privacy Policy
If you are going to collect information about your prospects or customers through your website publish your privacy policy online.

Returns Policy
What is your policy on returning goods?

General Terms Of Trade
What are your terms of trade (or contractual terms and conditions)?

Ask your clients to write a testimonial about your product or service.

Endorsements & Accreditations
State if you are endorsed by a well-known organisation or if you have any industry accreditations.

History of the Company
Provide some background information on the company that will create confidence.

Staff Information
List your staff and their specialities– for that personal touch add in some photos.

Education & Certifications
State what qualifications or certifications you and your staff have, this is particularly important if you are a professional firm.

Have you won any industry awards?

Case studies
Interview some of your clients about how your services or products have benefited their company and write up a case study to put online.

Opening Hours / Contact Details / Directions
What branch offices do you have, where is the head office, do you have any international offices? Add in a national / international map showing your office locations.

What are your opening hours? What are the hours you provide technical support? Make sure your contact details are easy to find – better still have them at the bottom of every page.

Enquiry Form
Make sure your website has at least a basic enquiry form that your visitors can complete and which is emailed to you.

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