Michelle Sullivan
Blogging for Business
Can you blog your way to new business? In my experience the answer is definitely yes. In fact, on the strength of a company’s blog I’ve recommended them to several of my clients – and the clients have gone on to use their specialist service. If you are new to […]
Read MoreDon’t wait to register that Domain Name
Having a good domain name can help contribute considerably to the success of your website. Ideally you want something that is easy to remember, easy to type, and which will help with your rankings in the search engines. You can register multiple domain names and select one as your primary […]
Read MoreKeyword or Branded Domain Name?
Keyword ‘generic’ domain names have always been sought after. Initially they were popular because they were easy to remember and use and you could count on getting visitors just because of the domain name. Today, keyword domains are still very popular but mainly because they can help considerably with getting […]
Read MoreWebsite Planning Tip – Creating Online Personas
Before you develop your website, here’s a handy tip for you. Write up some website persona’s. Persona’s are fictional web users that will interact with your website – for example “Jane, lawyer, single, 29, loves all things fashion but especially designer handbags”. Persona’s can help you work out who your […]
Read MoreTips on Working with your website designer or developer
Be very detailed about your goals and functionality requirements and make sure the developer fully understands your expectations Got a really novel idea for a new online business? Ask your developer to sign a confidentiality agreement Do your homework on the developer, look at the sites in their portfolio, ring […]
Read MoreWebsite key performance indicators – what to measure
Is your website a success? Not sure of the answer? You’re not alone. Website owners around the world are scratching their heads and wondering if their website should be doing better than it is. It starts with your expectations. What was the intended purpose of the website? Perhaps you just […]
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