Your website should make running your business easier
A successful business website is more than an attractive collection of pages. It should help people understand what you offer, why they should choose you and what they need to do next.
Thoughtfully planned
Every Web Matters website begins with an understanding of your business, customers, services and goals.
The page structure, content and calls to action are planned before the website is built, creating a clear journey for your visitors.
Designed and built as one complete project
Your website will not be assembled from a generic template and handed back to you to finish.
I combine website strategy, visual design, content structure, WordPress development and practical SEO knowledge to create a cohesive and useful business website.
A flexible platform that can grow with your business
WordPress gives you control over your website and the flexibility to add new pages, content and functionality as your business develops.
Flexible
Start with the website you need now and add new services, landing pages, resources, booking tools, memberships or online sales later.
Easy to update
Your website will be organised so you can confidently update everyday content without accidentally disrupting the design.
Designed for search
WordPress provides an excellent foundation for SEO when the website is correctly structured, technically sound and filled with useful content.
You retain ownership
Your website is not locked into a proprietary website service. You own the website and can choose where it is hosted and who works on it.
Structured content
WordPress works particularly well for businesses with services, team profiles, locations, projects, case studies or other repeatable content.
Connects with your business tools
WordPress integrates with a wide range of payment, booking, email marketing, analytics and customer management systems.
Everything needed for a polished, professional website
Your website will be individually planned and designed around your business rather than fitted into a standard page template.
The exact scope will depend on your requirements, but a typical WordPress website project includes planning, design, development, testing and launch support.
Request a website proposalYour website may include:
- Website planning and page structure
- Custom visual design
- Mobile and tablet responsive layouts
- WordPress development
- Clear calls to action
- Contact or enquiry forms
- Foundational on-page SEO
- Performance optimisation
- Security and spam protection
- Analytics and Search Console setup
- Testing before launch
- Training and post-launch support
Content that stays organised and consistent
Some websites need more than a collection of standard pages.
If your business has projects, services, products, team members, locations, resources or case studies, I can create a structured WordPress system specifically for that content.
You enter the information into clearly labelled fields, and WordPress displays it using a professionally designed template.
One template, consistent results
- Add new content without rebuilding the layout
- Keep every entry visually consistent
- Update information from one central location
- Display content automatically throughout the website
- Make future website changes easier
Designed to work for your visitors and your business
Every design and development decision is made with usability, clarity and long-term practicality in mind.
Custom website design
Your website will reflect your brand, personality and positioning rather than looking like a lightly edited off-the-shelf template.
Responsive development
Pages are carefully designed and tested for desktop computers, tablets and mobile phones.
Clear content structure
Information is organised to help visitors quickly understand your services and find the next step.
Practical SEO foundations
Pages are built with logical headings, metadata, clean URLs, responsive layouts and search-friendly content structure.
Reliable forms
Enquiry forms can include spam protection, reliable email delivery and fields tailored to the information you need from prospective clients.
Training and support
You will receive practical guidance on using your website, with ongoing help available after launch.
A clear path from initial ideas to launch
You will know what stage your website is at, what is needed from you and what happens next.
1. Discovery and planning
We discuss your business, audiences, services, goals and existing website. I then recommend a suitable structure and scope.
2. Content and design
Your content is organised into a clear customer journey, followed by the development of a visual direction for the website.
3. WordPress development
The approved design is built in WordPress, including responsive layouts, forms, templates and required integrations.
4. Review and refinement
You review the working website on a private staging site and provide feedback before the final refinements are completed.
5. Testing and launch
The website is tested across devices, checked for issues and launched on your live domain.
6. Training and support
You receive training and post-launch support, with ongoing website care available when required.
Experienced, practical and genuinely invested in the result
Web Matters is a small Christchurch web design business. You will work directly with me, Michelle, throughout your project.
I have worked in web design, content, online marketing and website development since 1996.
That experience means I consider more than how your website looks. I also think about how it communicates, how people will use it and how practical it will be for you to manage.
More about Web MattersClear advice without the technical fog
I explain technical decisions clearly, offer honest recommendations and remain available when you need help.
You will not be passed between a salesperson, project manager, designer and developer. You work directly with the person planning, designing and building your website.
A strong choice for established and growing businesses
WordPress is especially useful when your website needs flexibility, substantial content or room to grow.
Professional service businesses
Clearly present several services, areas of expertise, team members, resources and client results.
Organisations and associations
Manage news, events, resources, publications, projects and other regularly updated information.
Growing businesses
Begin with a professional website and add new functionality as your services, team and marketing requirements expand.
WordPress is not automatically the answer for every website
WordPress is an excellent option for flexible, content-rich business websites, but another platform may suit some projects better.
Web Matters also designs Shopify and Squarespace websites, so I can recommend the platform that best fits your business rather than forcing every project into WordPress.
Another platform may be better when:
- Your main priority is operating an online shop
- You need a very small and straightforward website
- You prefer a fully hosted website platform
- Your team is already committed to another system
Ongoing WordPress care and support
WordPress websites need regular updates, backups, security monitoring and occasional technical attention.
A Web Matters care plan provides proactive maintenance and access to experienced support, so you are not left trying to resolve technical problems on your own.
Website care may include:
- Regular WordPress updates
- Daily offsite backups
- Security and vulnerability monitoring
- Website and form checks
- Technical support
Questions about WordPress website design
How much does a WordPress website cost?
The cost depends on the number of pages, complexity of the design, content requirements and additional functionality. After discussing your project, I will provide a detailed proposal outlining the scope, process and cost.
Do you use pre-made templates?
Your website will be designed specifically for your business. I use professional development tools and reusable systems behind the scenes, but the visible design and structure are created around your brand and requirements.
Can you redesign my existing website?
Yes. I can assess your current WordPress website and advise whether it should be redesigned within its existing setup or rebuilt using a cleaner and more flexible structure.
Can I update the website myself?
Yes. Your website will be set up so routine content changes are manageable, and training is provided before or shortly after launch.
Will the website be search-engine friendly?
Your website will include solid technical and on-page SEO foundations. Ongoing ranking results will also depend on your market, content and wider marketing strategy.
Do you provide hosting?
Yes. Managed website hosting can be included, along with ongoing website care, backups, updates, security monitoring and support.
Ready for a WordPress website that better represents your business?
Tell me about your business, your current website and what you would like your new website to achieve.
