Will artificial intelligence make copywriters redundant? Or will we always need human writers? I take the Rytr copywriting AI for a spin.

Last Updated on June 8, 2021

What is Rytr?

Rytr is an AI writing tool that will help you write articles in a fraction of the time. No need to spend hours manually researching, structuring, and writing content when Rytr can do most of the hard work for you. Simply plug in a keyword and Rytr will produce a high-quality article with original content. From there, you can customise the article to your liking and publish it with your author bio.

Check out the video below to see how it works.

Rytr is designed to help writers find the inspiration they need to write a new, creative piece. It can be used with any kind of content and for any platform, including blogs, magazines, and news articles. The tool generates content ideas based on a given topic and prompts you with questions about your intent so that you can personalise the text.

It is powered by artificial intelligence and was introduced in the year 2015. It has been designed to handle repetitive tasks for journalists so that they can focus on what they do best: creating content.

Will Rytr and other Copywriting Ai’s make Human Copywriters Redundant?

The future of AI is fast-approaching and, as the technology develops, it is predicted that computers will be able to do many of the tasks humans do today. This includes copywriting.

AI has already been used to create more engaging online content and is now being used for online marketing and advertising. The technology has also been used to power chatbots which are designed to help brands communicate more effectively with their customers across a variety of channels.

So yes, the threat of AI to career and livelihoods is a major concern. So, in the near future, will there be any need for humans to write content?

I think the answer is a clear yes, there will always be a need for human writers in society. AI can’t replicate the emotional intelligence that people have with their audience – just ask any copywriter!

There’s also a level of nuance and complexity in creating compelling content that just can’t be replicated by an algorithm – and even if AI programmers don’t actually create machine-generated articles themselves, they’ll be able to help humans write better content via intelligent suggestions for topics or edits to existing content.

Just like Rytr did for this blog post! Yes, that’s right, Rytr wrote almost all of this blog post. I’m pretty impressed.

For now, I don’t think the copywriters are at risk of being made redundant however they may well need to learn new skills in order to remain relevant and competitive in the future. If you think Rytr might help you in your business and marketing, check it out online at https://rytr.me. If you’d like to get a human on the job of writing the content for your next website draft or blog post, then check out the copywriting service I offer in conjunction with Write Copy NZ.

Affiliate Disclaimer: I liked Rytr so much I became an affiliate so there are affiliate links in this blog post, which means if you buy Rytr, I will get a small commission.

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